We're Celebrating
125 Years of Mobility

A long, long time ago, the Michelin brothers envisioned equipping the world with a better means of traveling and exploring. Their quest was to give people a better way forward. Now, 125 years later, we're offering a new quest for adventure with our anniversary Geocaching contest.

The Treasures of Geocaching

Check your trackables progress online while others search for them. With these trackables, the adventure never ends.

The Prizes

The TEN photos that best capture the spirit of adventure will each win a set of MICHELIN® passenger car or light truck tires!

a chance to win

We’ll put the top ten photos on MichelinUSA’s Facebook page and the most liked photo wins a trip to an exclusive MICHELIN Red Guide event launch in San Francisco, New York City or Chicago


A trip to the all new Formula E electric racecar series in Miami or Los Angeles.


Since 1889, Michelin has been dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks.

The Michelin Man, the friendly and familiar face of the company, came to life in 1898 and has since helped millions of travelers, motorists and adventure-seekers all around the world arrive at their destinations safely. 

Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries.

You are ready to activate your trackable if you have:
  1. Received your trackable in the mail.
  2. Created your free Geocaching account.
  3. Downloaded the Geocaching app.


Michelin North America, Inc. ("Michelin"), respects the private lives of the visitors and users of its Internet sites. This document describes the practices adopted by Michelin concerning personal data, including the circumstances in which it may be collected, the purposes for which it may be used, and the people for which it is intended. Each Michelin Internet site has a particular aim and has characteristics which are unique to it. If additional personal data acquisitions are necessary for a Michelin Internet site in particular, you will be so informed on the site.


Generally, most Michelin Internet sites do not require you to disclose your personal data. It may be that Michelin requires you to provide your personal data in order to better meet your needs, for example, to establish a correspondence, to respond to a request, and other similar circumstances. Personal data may include your name, addresses, telephone number, email addresses, and other specific information such as a user name, password, or account information.


Michelin uses your personal data within the strict limits of the goals for which it was collected.  As an example, Michelin may use your personal data to:


We use personally identifiable and non-personally identifiable information for site administration and for the purpose of performing the services for which such data was collected.

  • Provide you with information on its products and services;
  • Carry out and follow your transactions;
  • Allow you to take part in the interactive aspects of its sites; and
  • Communicate, develop, and trade with you.

Michelin is committed to not using your personal data without your prior consent.


The recipients of your personal data are limited exclusively to the people who have a business need to know. Michelin may share your personal data with third party suppliers or service providers. These suppliers and service providers are contractually obligated to keep your personal data confidential and secure, and they are required to use your personal data only for the needs for the services that were entrusted to them.
Michelin will not sell or rent your personal data to third parties without your consent, except pursuant to a court order, to comply with applicable law, or to protect the rights and the goods of Michelin.


Michelin will not preserve your personal data any longer than it is necessary to achieve the goals for which it was collected or for the time period required by law.


You can ask Michelin for access to your personal data in its possession, and you may modify this data if it is not accurate. You have the right to prohibit Michelin from collecting or disclosing your personal data. As regards commercial prospection, you can use your right of opposition without any justification. For the exercise of these rights, please notify the webmaster of the Internet site concerned and/or the Privacy Officer.


Michelin has established measures to ensure the confidentiality, safety and integrity of its systems containing your personal data. The access to the personal data is restricted to those with a business need to know and who are required to observe these rules.
On Michelin’s commercial sites, the collection of the banking coordinates will be carried out within the framework of effective processes of security of the payments. These measurements can consist of encryption during the collection or transfer of confidential data. Michelin takes care to ensure that your personal data is not altered, damaged or misused.


Michelin collects data relating to how you use our Internet sites to improve our service to visitors and users of these sites through the use of cookies, which are files that your Internet navigator places on your hard disk when you visit a site. The cookies do not make it possible to identify you personally. The recorded data can be information such as which pages you consulted, the date and time of such consultation, and other tracking information.

You can parameterize your navigator so that it informs you of the presence of cookies and provides you with the option of accepting the cookies. You can also parameterize your navigator to decontaminate the cookies.


Michelin is an international company that has databases in the various countries where it operates. Michelin can transfer your personal data within the company or to its external partners located outside of your home country.
Because the level of data protection is not homogeneous on a world level, we do not transmit your personal data to third party companies outside of the European Union unless these companies offer contractually the same or similar level of protection of your personal data that Michelin offers.

For the transfers within Michelin, the company has adopted Binding Corporate Rules ("BCRs") to govern the transfers of personal data coming from the European Union. If you click on "BCRs" you will find a copy of the rules.


Michelin Internet sites are generally not intended for minors (less than eighteen (18) years of age). If you are a minor, we encourage you not to transmit personal information without the authorization of your parents.


Michelin Internet sites can include hyperlinks to third party sites. Michelin does not control these sites and thus cannot be held responsible for their practices relating to the confidentiality and security of your personal data. We invite you to review those sites’ privacy policies before using them or providing them with your personal data.


Please consult our Terms of Use for further information.


By using this website, you signify your assent to this Privacy Policy. If you do not agree with any term in this Policy, please do not use this site or submit any personally identifiable information.


This Policy became effective on April 15, 2011. Any amendments will be posted at this URL and will be effective when posted. Thus, please check this page periodically.




  1. ELIGIBILITY: The Michelin Quest (“Contest” or “Promotion”) is offered in and open only to legal residents of the 50 United States and District of Columbia (“U.S”) who at the time of entry are at least 18 years of age and who have a valid driver’s license.  Employees, officers, and directors of Michelin North America, Inc., (“Sponsor”), Your Creative People, TBWA|Chiat|Day NYC, Ferebee Lane, Groundspeak, Inc., and each of their respective parents, affiliates and subsidiaries, advertising, promotion and fulfillment agencies, web masters and web suppliers, and the immediate family members (spouse, parents, siblings and children and their spouses and in-laws) and persons living in the same household of such individuals are not eligible.

MICHELIN EMPLOYEES: With a few exceptions, the Contest is open to selected Michelin employees, whether hourly or salaried, based in the United States. The Official Rules for Michelin Employees are available at

2. CONTEST PERIOD: Contest begins on September 8, 2014 at 12:00:01 a.m. Eastern Time (ET) and ends on December 31, 2014 at 11:59:59 p.m. (ET).


First Register:  To participate you must have or create an account on  If you do not have an account, follow the directions on the web site to create one. This account may only be used by the account creator.

To Enter the Photo Contest (Entry requires participation in the Geocaching Experience as described below):

The Geocaching Experience: Geocaching is real-world treasure hunt played with a GPS device or mobile phone.   The quest to find a geocache is an adventure to be shared among friends and family, a challenge to discover both new places and what’s hiding in plain sight.  To learn more about the geocaching experience and finding your first geocache, visit

A.  To participate in the Contest you will be required to have a Geocaching Experience that includes a Michelin Man Trackable and to share a photo of that experience on specified social media.  You can do this by either (i) requesting a Michelin Man Trackable (while supplies last) or (ii) finding a geocache containing a Michelin Man Trackable.  

  1. You can request a Michelin Man Trackable on the Michelin Quest webpage at   Approximately 2,000 Trackables will be available while supplies last.   Once you receive a Michelin Man Trackable, activate it using the “Activate a Trackable” link on the Michelin Quest webpage or at


  1. To find a Michelin Man Trackable in a Geocache, visit the Michelin Quest Webpage and click on the “Find a Trackable” link.  A map will be displayed with the locations of geocaches that contain Michelin Man Trackables. Visit any of the geocache locations to find a Michelin Man Trackable.  Please note, that previous geocache visitors may have already retrieved the Michelin Man Trackable from the geocache.

B.  During the course of your Geocaching Experience, take a photo of the Michelin Man on his adventure.  Then share it on Twitter, Instagram or Facebook using the hashtag #MichelinQuest.  You must share your photo publicly to be entered in the Contest.  For example, on Facebook, the photo must share with “Public”; on Instagram, your profile cannot be private; and on Twitter, your tweets must not be protected.  After taking and submitting your Michelin Man Trackable photo, please place the Michelin Man Trackable into a geocache so that other people can participate. Be sure to submit a log entry for the Michelin Man Trackable by visiting: or through the Geocaching mobile app (paid version only).  

The Entry Period opens at 12:00 am ET on September 8, 2014.   At that time, all eligible persons are invited to participate in the Michelin Quest Contest by using the appropriate hashtag #MichelinQuest on Twitter, Instagram or Facebook.  All entries must be uploaded by the close of the Entry Period at 11:59 pm on December 31, 2014. 

About Entries: When your entry is received and recorded by the Contest Data Base you will receive one entry into the Contest.  Entries for any Initial Judging Period must be received and recorded by the Contest Data Base during Entry Period.  No other form of participation is valid; no mail-in entries will be accepted.  All entries become the exclusive property of Sponsor, and will not be acknowledged or returned.  Any entry which Sponsor, in its sole opinion, deems to be inappropriate for publication will not be considered.  An entry can neither name, depict, nor describe, any person, living or dead, (except as provided in these Official Rules), nor can an entry contain the trademark, trade name, or logo (other than the trademark, trade name, or logo on a GPS unit, [which trademark, trade name, or logo Sponsor and/or judges may fuzz, blur or otherwise distort when the entry photograph is posted on the website, but any such fuzzing, blurring or distortion will have no effect on the entry’s ability to participate or win]), or a Michelin or Geocaching trademark, trade name, or logo), or copyrighted material, of any person or entity.

Use of Photos: By submitting an entry photo using the method described above, the entrant grants, a license to share his/her entry photo (or any part thereof) and/or use his/her name on the website, or any other website related to the Contest, at any time or times, as is consistent with the Official Rules, and entrants shall have no right of notice, review or approval of any such use of the entry photo and/or entrant’s name, and acknowledges and agrees that the entry photo (or any part thereof) and/or his/her name may be used in whole or in part, alone or in combination with other works, and that the entry photo may be changed, altered, edited or modified, used in distorted, illusory or composite form, or in any other manner, as solely determined by Sponsor.  Further, entrant may be necessary from any person depicted, described or identified in the entry photo, and/or the photographer of the entry photograph to grant this license for the use stated.

By entering, each entrant represents and warrants that entrant’s entry:

(i) is the sole, exclusive, and original creation of the entrant and has not been copied in whole or in part from any other work;

(ii) does not violate or infringe any copyright, trademark/trade name, logo, or intellectual property right, other proprietary right of any person (including but not limited to rights of privacy or publicity or portrayal in a false light), or entity;

(iii) is the sole and exclusive property of the entrant;

(iv) has not been published, or submitted in any other competition; and

(v) is truthful in all respects, and accurately depicts and describes the facts and geocaching experience of the entrant.

Sponsor will not respond to any questions about an entry or the Contest.  Once an entry is submitted, it cannot be changed, altered or modified.

Posting and Voting: By submitting an entry, entrant gives permission to Sponsor to post his/her entry on the World Wide Web in accordance with the requirements of this Contest.  Entries will be shared at and on Michelin’s owned social channels and potentially elsewhere.

4. JUDGING: All eligible entries submitted on Twitter, Instagram and Facebook using #MichelinQuest will be entered into the Contest.  The top ten photos (“Finalists”), as judged by an internal committee will receive a set of MICHELIN® tires valued up to $1,000.00.   Entries will be judged on the following criteria with up to twenty five (25) points available for each criterion:  (a) Use of the Michelin Man tire pressure gauge trackable, (b) Creativity, and (c) expression of the spirit of adventure

Ten (10) potential Finalists will be determined by highest cumulative scores for all criteria awarded by the judges.

In case of a tie for the last Finalist (the lowest cumulative score to be included in the category of Finalists), the tie between those entries will be broken by cumulative scores awarded for Applicability to, and depiction of, Geocaching Experience.  If tie continues, then ties will be broken by the entry with highest cumulative scores in Applicability to, and depiction of, Geocaching Experience, and Creativity.  If tie cannot be broken, tied entries will be evaluated by a new judge according to the original criteria, and the tied entry with highest cumulative score by the new judge (and the voting) will be declared a potential Finalist.  Potential Finalists for each Initial Judging Period will be determined on or about the above stated “Winner Chosen” date for that Initial Judging Period from all eligible entries received for that Initial Judging Period.

5. FINALIST JUDGING: The potential Finalists will be evaluated to confirm they are not employed by Michelin North America, Inc., or one of the partners as expressed above.  The ten (10) potential Finalist photos will be shared on the Michelin USA Facebook page where there will be an open voting period for one week.   The voting period will begin and end when indicated by Sponsor on the Michelin USA Facebook page.

The potential Grand Prize winner will be the Finalist photo that receives the most “likes”.  In the event of a tie, the voting period will be extended for 2 days to allow for additional voting.

Those identified as potential Finalists are encouraged to share their photo and encourage their friends, family and social networks to visit the Michelin USA Facebook page to “like” the photo.

6. FINALIST NOTIFICATION: The ten (10) potential Finalists will each be notified via the social media channel through which they submitted their entry on or about January 15, 2015.  All potential Finalists will be required to complete, sign and return within a specified time an Affidavit of Eligibility, a Liability Release, and where lawful, a Publicity Release and may further be required to provide additional documents, such as but not limited to releases from any and all persons depicted in the entry photograph and/or the photographer of the photo.  If Affidavits/Releases and/or additional documents and releases are not received by the date stated on the notification, or if any notification is undeliverable, or if a potential Finalist is found to be ineligible or not in compliance with these Official Rules, the potential Finalist will be disqualified.  The Grand Prize winner will be determined on or about 1/15/15, and will be notified by regular or express mail, on or about 1/31/15.

7. PRIZES: The ten (10) Finalists (including the Grand Prize winner) chosen during the Initial Judging Period will be awarded a Tire Certificate for ONE (1) set of MICHELIN® brand tires valued up to $1,000. 

In addition, ONE (1) Grand Prize winner will be awarded ONE (1) Trip for 2 guests to his/her choice of either (Option A) a MICHELIN Guide Gala Event in 2015, OR (Option B) a Formula E Series Race in 2015. Both Grand Prize options are individually valued up to $3,000.

Finalist prizes and Grand Prizes are non-transferable and cannot be redeemed for cash.

The Grand Prize winner will receive an award certificate for both Grand Prize options and will have until the redemption deadline indicated on the certificate to redeem ONE (1) of the two Grand Prize packages.

Option A: The MICHELIN Guide Gala Events are held annually in the fall and celebrate the announcement of the Michelin-starred restaurants in the North American cities where a MICHELIN Guide is published. If the Grand Prize winner chooses the MICHELIN Guide Gala Event prize, he/she will have their choice of ONE (1) of the Gala events at either (a) New York City, NY on September 29, 2015, (b) San Francisco, CA on October 20, 2015, OR (c) Chicago, IL on November 10, 2015. If selected, the MICHELIN Guide Gala Event certificate MUST be redeemed by the Grand Prize winner no later than July 1, 2015 in order for travel arrangements to be made.

Option B: Formula E is the world’s first fully electric race car series. More information is available at If the Grand Prize winner chooses the Formula E Race prize, he/she will have their choice of ONE (1) of the races at either (a) Miami, FL on March 14, 2015, OR (b) Long Beach, CA on April 4, 2015. If selected, the MICHELIN Guide Gala Event certificate MUST be redeemed by the Grand Prize winner no later than February 1, 2015 in order for travel arrangements to be made.

For either Grand Prize the winner chooses, the prize package will include:

  • TWO (2) tickets for entry into either the MICHLELIN Guide Gala Event (Option A) or Formula E Race (Option B) at the location of their choice (as indicated on the award certificate),
  • Economy class airfare for TWO (2) guests,
  • Roundtrip airport transportation,
  • Hotel Accommodations for TWO (2) nights near either the Gala event (Option A) or racetrack (Option B), and
  • ONE (1) $100 MICHELIN Gift Card for meals & travel incidentals

To redeem their prize, the Grand Prize winner MUST redeem the certificate for the award of their choice no later than February 1, 2015 (for Option B) or July 1, 2015 (for Option A) in order for all necessary travel arrangements to be made on the winner’s behalf. All arrangements will be made by MICHELIN’s agency as indicated on the award certificate. Any questions should be directed to MICHELIN’s agency as indicated on the award certificate.

For All Prizes: All taxes on a prize and expenses not stated related to acceptance and use of a prize are solely the responsibility of the winner.  If a winner cannot accept the prize as stated in the Official Rules, the prize will be forfeited in its entirety and awarded to the runner up.  Any difference between the stated and actual value of a prize will not be awarded. No substitution, cash redemption or transfer of a prize is allowed, but Sponsor reserves right to substitute a prize with a prize of equal or greater value if the advertised prize becomes unavailable.  Limit one (1) prize per participant for the entire Contest with the exception of the Grand Prize winner who will receive both the Finalist prize and the Grand Prize winner prize.

General Conditions: By participating in this Contest, Participants agree (a) to these Official Rules and the decisions of Sponsor and judges, which decisions shall be final; (b) agree to release and hold harmless the Sponsor, Groundspeak, Inc., Facebook and each of their respective parents, subsidiaries and affiliated companies, advertising and promotion agencies, and all of their respective officers, directors, employees, representatives and agents (individually and collectively “Releases”) are released, will have no liability whatsoever for, and shall be held harmless by participants (and a participant’s parent/legal guardian, if participant is a minor) against any liability for any injuries, losses or damages of any kind to person(s), including death, or property, or intellectual property, or rights of publicity or privacy, defamation, or portrayal in a false light, resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Contest and (c) winners (and winner’s parent/legal guardian, if winner is a minor), by acceptance of prize, except where legally prohibited, grant permission for Sponsor (and agree to confirm such permission in writing) and those acting pursuant to Sponsor’s authority to use, in perpetuity, his/her name, picture, voice and/or likeness, biographical information and statements and prize information, and entry photo(s) (and notwithstanding anything to the contrary in these Official Rules license the use of the entry to Sponsor, which may be altered, changed, modified, edited, used alone, together or with other works, and/or used in distorted, illusory or composite form, as solely determined by Sponsor) for advertising, trade and promotional purposes without further compensation, at any times or time, in all media now known or hereafter discovered worldwide, and on the Internet and/or World Wide Web, without notice or review or approval. Participants (and participant’s parent/legal guardian, if participant is a minor) acknowledge that no representation or warranty, written or oral, express or implied, in law or in fact is made for any prize except only that which may be made for that prize in the limited written warranty, if any, provided with that prize by the manufacturer of that prize. Each winning entry will be deemed a Work Made For Hire under the Copyright laws of the United States, but if it cannot be so deemed, then each winner (and each winner’s parent/legal guardian, if winner is a minor) irrevocably sells, assigns and transfers to Sponsor all of his/her right, title and interest in and to his/her entry, including but not limited to all copyright and trademark rights, in the United States and worldwide, therein, for valuable consideration, the receipt and sufficiency of which is hereby acknowledged. Winners (and each winner’s parent/legal guardian, if winner is a minor) hereby waive in favor of Sponsor, all rights of “Droit Moral” or “Moral Rights” or any similar rights or principles of law that winners may now or later have in the entry. Upon request of Sponsor, winner (and each winner’s parent/legal guardian if winner is a minor) shall execute and deliver such additional instrument of sale, transfer and assignment, as may be solely deemed by Sponsor, reasonably necessary to establish the ownership of record of the right, title and interest in and to the entry and of the copyrights transferred hereunder, and the waiver of all rights of “Droit Moral” or “Moral Rights” or any similar rights or principles of law; and to record and perfect same. Should Sponsor fail to request the said assignment as stated, that shall not be deemed a waiver of Sponsor’s rights and Sponsor may at a later time request the transfer and/or assignment. 

8. Liability Limitations:  Releasees are not responsible for lost, late, misdirected, incomplete, or non-delivered entries or email; or for interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), web site, telephone or other connections, availability or accessibility, or miscommunications, or failed computer, satellite, telephone or cable transmissions, or lines, or technical failure or jumbled, corrupted, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or voter/votes or other information or the failure to capture, or loss of, any such information.  Persons who tamper with or abuse any aspect of this Contest, as solely determined by the Sponsor, will be disqualified.  Any use of robotic, automatic, macro, programmed or like entry or voting methods will void all such entries or votes by such methods, and disqualify any entrant or voter using such methods.  Releasees are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this Contest or downloading materials from or use of the web site.  Should any portion of the Contest be, in Sponsor’s sole opinion, compromised by virus, worms, non-authorized human intervention, technical failures or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to cancel or terminate the Contest, and select the winners from entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor; and notice thereof will be posted on  Releasees are not responsible for any incorrect or inaccurate information however caused.  In case of dispute, the authorized subscriber of the email account used to enter the Contest at the actual time of entry will be deemed to be the participant who must comply with these Official Rules. 

In no event will RELEASEES be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of your access to and use of the web site or downloading from and/or printing material downloaded from said web site.  Without limiting the foregoing, everything on this web site is provided “as is” without warranty of any kind, either express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose or non-infringement.  Some jurisdictions may not allow limitations or exclusion of liability for incidental or consequential damages or exclusion of implied warranties, so some of the above limitations or exclusions may not apply to you.  Check your local laws for any restrictions or limitations regarding these limitations or exclusions.

9. Privacy: The entry information provided is subject to the Privacy Policy on  To read that Policy, access the web site and then access the Privacy Policy.  It will also be subject to the Privacy Policy of Michelin North America Inc. To read that Policy, access and then click on the privacy policy link.

10. DISPUTE RESOLUTION/ARBITRATION/CHOICE OF LAW:  Except where prohibited, entrants (and each entrant’s parent/legal guardian if entrant is a minor) agree that: (1) any and all disputes, claims, and causes of action arising out of or connected with this promotion, or any prize awarded, or the determination of the winners, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration pursuant to the Rules of the American Arbitration Association, then effective, and (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this promotion but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and/or Sponsor in connection with the promotion, shall be governed by, and construed in accordance with the laws of the State of New York, without regard for the conflicts of law doctrine of that State or any other jurisdiction, and all proceedings shall take place in the County and State of New York.

11. Winners List:  For the names of the winners, mail a self-addressed first class stamped envelope to: Michelin North America, Communications and Brands, 1 Parkway S, Greenville SC 29615. 

For a Copy of the Official Rules mail a self-addressed first class stamped envelope to: Michelin North America, Communications and Brands, 1 Parkway S, Greenville SC 29615. 

SPONSOR:  Michelin North America, Inc., 1 Parkway S, Greenville, S.C. 29615.  The Michelin Man is a registered trademark of Michelin North America, Inc.  This contest is in no way sponsored, endorsed or administered by, or associated with, Facebook.  This contest is in no way sponsored or administered by Groundspeak, Inc.